Brawn GP - If anyone can Canon can

For the older F1 fans out there cast your mind back to the 80's Williams cars and you will remember seeing the rear wing being emblazened with the Canon sponsorship. Brawn GP are using their 1 race sponsorship strategy to full effect again to promote CANON whilst at the Singapore GP in a rumoured $100,000 deal. This will see the Sidepod's of the BGP001 used as a sponsorship platform for the 1st time this season.

Melvyn Ho, Vice President, Consumer Imaging and Information Group, Canon Singapore

"The Singapore Grand Prix is one of the most visually distinctive races in the world and, as the leader in digital imaging, the race weekend is the perfect showcase for Canon. We are extremely proud to be working with the current World Championship leaders Brawn GP and respect the skill, vision and engineering excellence that have made Ross Brawn and his team so successful this season. Like Brawn GP, Canon brings innovation to the marketplace and as leaders in our respective fields, we look forward to a fruitful and rewarding relationship together."

Further down the line Brawn GP have already secured another 1 race deal with Cervejaria Petrópolis for their Itaipava beer brand at the Brazilian GP. This deal is rumoured to be netting BGP around $150,000.

Douglas Costa, Corporate Marketing Manager at Cervejaria Petrópolis

“We are very pleased to have agreed the partnership between Cervejaria Petrópolis and Brawn GP for the Brazilian Grand Prix. Raising awareness of the Itaipava brand and our responsible driving message through our involvement in motorsport is extremely important to our company strategy and our first venture in Formula One is designed to take this awareness to a wider audience through the global reach of the sport. We look forward to using the opportunity and prestige of working with the current Formula One World Championship leaders for our Itaipava brand.”

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Brawn GP - 2010 Sponsorship/Funding Secure

In an interview with http://www.autosport.com/ Nick Fry has alluded to the fact that 2010 and beyond are secure with deals already done to provide sponsorship to the team.


Q. You've won seven races out of the 11 held so far this year, but there is still a lot of white space on the car. Is there any concern about funding for this year or next year?

NF: We have zero worries on funding for this year, next year, the year after, and the year after that. I smile when people talk about money, because we've always had the finances for this year, and neither Ross nor I would not have taken on the team if we did not have the money for this year. We've signed some nice contracts, and those will come out into the open when we launch the car next year, but we will see what happens. There is zero worry on our side.

Q. Were those new sponsors signed over the summer break?

NF: When you are asking people for large amounts of money, it doesn't generally happen in five minutes. We've been talking to people from the beginning of this year when our situation changed, and it is fair to say that things have crystallized in the last month or so. I said at the beginning of the year that we were in the enviable position that we didn't have to hurry.

We were well covered for this year, and were covered well into next year, so it wasn't a situation where we had to jump at things that we were not quite sure about. I am pleased about the work we've done, and I think there is more to come as well. So, we've got an assured future from a financial and commercial point of view.

Q. Will Virgin be on the car next year?

NF: No.

Q. Definitely not?

NF: We've had a great relationship with Virgin. You have noticed different stickers from Virgin on the car over the year, and that is the result of additional requests from their side, which has increased our income as well which is nice. I think they have had a great initiation into F1, and we are helping where we can in advice about what they can do with Manor. I really do hope they are successful not only next year but beyond, because they are a good company and it is a good company for F1 to have.

The rest of the interview can be found here: www.autosport.com

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Brawn GP - Wuppertal?

New livery sported on the rear wing again this weekend. The clearest picture I have yet to get shows Wuppertal which a Google Search reveals is a town in Germany, now what I can't currently make out is the web address that runs beneath the town name on the wing. Can anyone enlighten us?

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Brawn GP Being patient over sponsors

The team have already secured the following log term partners MIGFX, Perkin Elmer, Henri Lloyd, Ray Ban, Willans, Endless & NCE. Sir Richard Branson's Virgin Group made their entry to F1 after years of teams trying to lure him towards the sport with a what was muted to be a race by race deal drawn up with the team. The last race at Barcelona saw a decline in the amount of livery designated to the Virgin brand and we saw a tie in with the movie Terminator Salvation which would have come via a deal with Sony Pictures. Brawn GP are in no rush to secure sponsorship as this year is being funded by Honda and the team is well on the way with the money they have secured from the aformentioned deals. The BGP001 is hot property with mass media interest so it's ideal at present to be making race by race deals to create maximum exposure to both the team and the sponsor. Whilst doing this long term partners are being found but those kind of deals take a longer time to fulfil.
Nick Fry spoke to Autosport earlier in the week and had the following to say:

"We have a lot of offers on the table and we are not badly off for this year. We can do the job with the money and resources that we have got at the moment.
"What Ross and I are looking for is the best solution for the next five years, and we don't need to hurry. We have obviously had a kind offer from Virgin but there are other offers on the table from big companies who perhaps can't move as quickly as a company as entrepreneurial as Virgin.
"We are biding our time, not panicking, I am sure you will see more sponsors on the car but it will be done in a considered way."

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