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Friday, 15 May 2009

Brawn GP Being patient over sponsors

The team have already secured the following log term partners MIGFX, Perkin Elmer, Henri Lloyd, Ray Ban, Willans, Endless & NCE. Sir Richard Branson's Virgin Group made their entry to F1 after years of teams trying to lure him towards the sport with a what was muted to be a race by race deal drawn up with the team. The last race at Barcelona saw a decline in the amount of livery designated to the Virgin brand and we saw a tie in with the movie Terminator Salvation which would have come via a deal with Sony Pictures. Brawn GP are in no rush to secure sponsorship as this year is being funded by Honda and the team is well on the way with the money they have secured from the aformentioned deals. The BGP001 is hot property with mass media interest so it's ideal at present to be making race by race deals to create maximum exposure to both the team and the sponsor. Whilst doing this long term partners are being found but those kind of deals take a longer time to fulfil.
Nick Fry spoke to Autosport earlier in the week and had the following to say:

"We have a lot of offers on the table and we are not badly off for this year. We can do the job with the money and resources that we have got at the moment.
"What Ross and I are looking for is the best solution for the next five years, and we don't need to hurry. We have obviously had a kind offer from Virgin but there are other offers on the table from big companies who perhaps can't move as quickly as a company as entrepreneurial as Virgin.
"We are biding our time, not panicking, I am sure you will see more sponsors on the car but it will be done in a considered way."

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About Me

I have been an F1 fan from a very early age, however in my very early years I didn't really support a team just loved the racing. Since the BAR years I have been supporting this team through it's highs and lows. I'm confident under Ross Brawn's control the team will go from strength to strength and hopefully Jenson and Rubens can find themselves in a competitive car once more.


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