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Sunday, 20 September 2009

Brawn GP - If anyone can Canon can

For the older F1 fans out there cast your mind back to the 80's Williams cars and you will remember seeing the rear wing being emblazened with the Canon sponsorship. Brawn GP are using their 1 race sponsorship strategy to full effect again to promote CANON whilst at the Singapore GP in a rumoured $100,000 deal. This will see the Sidepod's of the BGP001 used as a sponsorship platform for the 1st time this season.

Melvyn Ho, Vice President, Consumer Imaging and Information Group, Canon Singapore

"The Singapore Grand Prix is one of the most visually distinctive races in the world and, as the leader in digital imaging, the race weekend is the perfect showcase for Canon. We are extremely proud to be working with the current World Championship leaders Brawn GP and respect the skill, vision and engineering excellence that have made Ross Brawn and his team so successful this season. Like Brawn GP, Canon brings innovation to the marketplace and as leaders in our respective fields, we look forward to a fruitful and rewarding relationship together."

Further down the line Brawn GP have already secured another 1 race deal with Cervejaria Petrópolis for their Itaipava beer brand at the Brazilian GP. This deal is rumoured to be netting BGP around $150,000.

Douglas Costa, Corporate Marketing Manager at Cervejaria Petrópolis

“We are very pleased to have agreed the partnership between Cervejaria Petrópolis and Brawn GP for the Brazilian Grand Prix. Raising awareness of the Itaipava brand and our responsible driving message through our involvement in motorsport is extremely important to our company strategy and our first venture in Formula One is designed to take this awareness to a wider audience through the global reach of the sport. We look forward to using the opportunity and prestige of working with the current Formula One World Championship leaders for our Itaipava brand.”

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I would just like to thanks Adam Guppy for the new banner we have been using for the past few days.

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About Me

I have been an F1 fan from a very early age, however in my very early years I didn't really support a team just loved the racing. Since the BAR years I have been supporting this team through it's highs and lows. I'm confident under Ross Brawn's control the team will go from strength to strength and hopefully Jenson and Rubens can find themselves in a competitive car once more.


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